Privacy Policy


This Privacy Policy discloses the privacy practices of eHarmony, Inc. (“eharmony,” “us,” “our,” or “we”) with respect to your information collected, stored, disclosed and used by eharmony, its subsidiaries and corporate affiliates, through our Services, including our Websites and Applications (as defined in the Terms and Conditions of Service or Agreement).

YOUR USE OF OUR SERVICES IS SUBJECT TO THIS PRIVACY POLICY AND THE APPLICABLE TERMS AND CONDITIONS OF SERVICE. BY USING OUR SERVICES, YOU ARE ACCEPTING THE PRACTICES SET OUT IN THIS PRIVACY POLICY AND THE APPLICABLE TERMS AND CONDITIONS OF SERVICE. If we decide to change our Privacy Policy, we will post those changes to this page and any other places we deem appropriate so that you are aware of what personal information we collect, how we use it, and under what circumstances, if any, we disclose it.

The effective date of this Privacy Policy is noted below. We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we make material changes to this Privacy Policy, we will notify you here, or by other means, such as e-mail, at our discretion. Your continued use of any portion of our Services following the posting of the updated Privacy Policy will constitute your acceptance of the changes.

What Personal Information We Collect and How We Collect It

In order to provide our Services, we collect information about you that, alone or in combination with other information, can be used to identify you as an individual (“personal information”). What personal information we collect and process depends on how and why you interact with us.

  • Personal Information You Provide. When you register for an account or subscribe to any of our Services, we collect a variety of information about you, including your contact information such as your name, email address, contact number, mailing address, date of birth, dating preferences, etc. When you sign up for our Services, you may provide us with answers to our proprietary questionnaire (our Compatibility Quiz), which we use to build a personality profile for you and to match you with other compatible singles. You may also choose to provide us with your photo(s) which may contain personal information. By providing us photo(s) you agree that we may make them available to your matches and users of eHarmony’s Services. We may also collect your name, contact information (such as your email), and a copy of your correspondences with us, if you contact us. To process purchases, we may require your name, address, phone number, email address and credit card information or other payment methods. If you would like us to delete such payment information from our systems, you may contact us as described under the “Contacting Us” section below. For subscribers of the Australian Service: All subscription fees and other payments which are directly collected by eHarmony for our Australian Service are processed by our Australian subsidiary, eHarmony Australia Pty Ltd (ABN 35 143 539 655).

    Sensitive Information. During the registration process and while updating your profile, you may provide us with personal information that is considered “sensitive” in your jurisdiction, including but not limited to, religious beliefs, ethnicity and political views. This information is only used by us to provide the services to you. By providing this information, you agree to eharmony’s storing, processing, and use of such data for the purposes stated above. You may change update your information by accessing your profile at any time or select the “prefer not to specify” option in response to any questions requesting such information.

    Surveys. We may periodically conduct voluntary member surveys. We encourage our members to participate in such surveys because they provide us with important information regarding the improvement of our Services. You may also volunteer for certain surveys that we may offer to our users, and any additional rules regarding the conduct of such surveys will be disclosed to you prior to your participation. We do not link the survey responses to any personal information, and all responses are anonymous.

  • Personal Information We Automatically Collect. When you access or or use our Services, we automatically collect information about how you access and use our Websites and Services. The information we collect includes your IP address, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. If you use a mobile device to access or download any of our Services, we may also collect device information (such as your mobile device ID, model and manufacturer), operating system, and version information. While this information taken together could be considered personal information, we do not use this information to personally identify you. We use this information in the aggregate to analyze trends, administer our Servicess, prevent fraud, understand how users interact with our Services, and gather demographic information to tailor our visitors’ experience on our Services, show them content that we think they might be interested in, and display the content according to their preferences. We do not share this information with third parties.
    The technologies we use to automatically collect data from you may include:

    1. Cookies & Web Tracking. We use “cookies” to keep track of some types of information while you are accessing or using our Services. Cookies are very small files placed on your computer, and they allow us to count the number of visitors to our Websites and distinguish repeat visitors from new visitors. They also allow us to save user preferences and track user trends. We rely on cookies for the proper operation of our Websites; therefore if your browser is set to reject all cookies, the website will not function properly. Some cookies are automatically erased after the end of the browser session (these are “session cookies”), whereas other cookies are stored for a predetermined amount time or permanently in your browser, before they erase themselves (these are “temporary" or "permanent" cookies).While a cookie may distinguish your device, it will not name you. Almost every website uses cookie technology.

    You can find more details about the cookies and pixels that we use here. We have listed the name of each cookie, as well as the intended purpose of the cookie and other important information.

    What kind of cookies does eHarmony use?

    Strictly necessary cookies
    We use certain cookies to make sure that our website and our Service is easy, secure and safe to use. Without these cookies, services that you have asked for (such as a secure website and Service), would not be possible. This category of cookies includes:
    • Cookies that identify or authenticate our users to ensure that our Service is secure;
    • Cookies that temporarily store certain user entries ;
    • Cookies that store certain user preferences (such as your language choices).
    Analytics cookies
    We use analytics cookies to record usage data about our users (e.g. which users have visited which of our subpages, etc.) and to evaluate this information statistically.

    Third Party Advertising Cookies / Third Party Pixel / Third Party Tracking
    We also allow third parties to collect our users' data through advertising cookies or pixels placed on our website. These cookies allow us and other third parties to provide you with interest-based advertising that is based on an analysis of your usage behavior (e.g., which banner ads you have clicked on, which subpages you have visited, etc.) on the internet and our Services.

    How can you deactivate or erase our cookies?

    You can deactivate cookies on your device via your browser settings; and you can erase any cookies already stored on your device at any time in your browser. Please note, however, that if you choose to deactivate or remove cookies, doing so may prevent certain features on our website from working properly and therefore effect your experience on our website. In addition, you may not be able to use all the features of our Service if you deactivate or remove cookies.
    For additional information and opt-out instructions for interest-based advertising, please review our Third Party Advertising section below.

    2. Web Beacons. “Web beacons” (also known as “clear gifs” and “pixel tags”) are small transparent graphic images that are often used in conjunction with cookies in order to further personalize our website for our users and to collect a limited set of information about our visitors. We may also use web beacons in email communications in order to understand the behavior of our customers.

    3. Web Analytics. We collect and use statistical information about your use of our Services to make it more user-friendly, to understand our market share, to conduct other market research and to make sure that we display relevant advertisements for you. To this end, we work with various authorized service providers; and we use analytics tools in our website. However, these tools will not use your IP address, or (if they do), they will shorten it immediately after collection (which means that it will be less clearly be linked to your device). These tools will also generate user profiles by using analytic cookies or by evaluating log files; however these user profiles will not be linked to your real world information and will not name you.

    4. Promotional e-mails. Promotional e-mail messages we send you may contain code that enables our database to track your usage of the e-mails, including whether the e-mail was opened and what links (if any) were clicked. If you would rather not receive promotional e-mails from us, please see the section below labeled “Choice/Opt-Out.”

  • Personal Information We Receive from Others. In addition to information you provide us directly, and that we collect automatically, we also may receive personal information from:
    • Fraud-detection and credit-reference agencies to correct our records and help prevent and detect fraud;
    • Sources that are available to the public, which we might combine with information that we collect from you directly; and
    • A family member or someone else acting on your behalf.
    We encourage users to refer a friend to our Singles Service by sending us a friend’s name and email address. We will keep this information in our database, and send that person a one-time e-mail containing your name and inviting them to visit our site. This e-mail will also include instructions on how to remove their information from our database. If you refer a friend, you agree that you will not abuse this feature by entering names and addresses of those who would not be interested in eHarmony’s Services. For some of our Services, you may also give gift memberships to your friends, in which case we will use your friends’ e-mail address that you provide in order to deliver the gift.

How and Why We Use Your Personal Information

We use information that we collect about you or that you provide to us, including any personal information, to:

  • Provide and secure our Services;
  • Establish and manage user accounts, such as your “My Profile”;
  • Display the public fields of your profile to your matches, including recent login date, user name, photos, and other profile content;
  • Provide customer support, troubleshoot issues, manage our Services, and respond to requests, questions, and comments;
  • Process transactions;
  • Communicate with you about our Services, including order confirmation, refund and renewal processing, notifying of matches for our Singles Service, Service announcements and administrative messages;
  • Communicate with you regarding promotions, including newsletters, new product offerings, special discounts, event notifications, special third-party offers;
  • Conduct market and consumer research and trend analyses;
  • Enable posting on our blogs, forums, and other public communications;
  • Perform accounting, auditing, billing, reconciliation, and collection activities;
  • Prevent, detect, identify, investigate, and respond to potential or actual claims, liabilities, prohibited behavior, and criminal activity;
  • Comply with and enforce legal requirements, agreements, and policies;
  • Achieve purposes for which we provide specific notice at the time of collection; and
  • For any other purpose with your consent.
One of the methods we use to communicate with you in connection with eHarmony’s Services may be by telephone or text message (including to any wireless number you may provide to us). For example, you may sign up for a text messaging service (“SMS Verification”) which enables eharmony to verify your phone number via a confirmed text message and display such verification in your public account (as a security measure for your matches’ benefit). If you would rather not receive telephone calls or text messages from us, you may change or delete your number from your account preferences page(s), or ask to be removed from our contact list if you receive a call or text message from us. You may also opt-out of the SMS Verification service at any time.
In addition to the uses outlined above, by accessing or using our Services, you agree to allow us to anonymously use the information from you and your experiences to continue our research into successful relationships. This research, conducted by psychologists and behavior research scientists, may be published in academic journals. However, all of your responses will be kept anonymous, and no personal information will be published.

Mobile Push Notifications

We will send you push notifications if you choose to receive them for purposes of receiving notice of matches for our Singles Service, letting you know when someone has sent you a message, or for other Service-related matters. If you wish to opt-out from receiving these types of communications you may turn them off at the device level.

If Information is Not Provided

If you do not provide us with the personal information we request, this may limit our ability to fulfil the applicable purpose for collection and the services we are able to provide you. For example, we may not be able to consider or process your payment, match you with other users or provide a particular service you have requested.

Disclosure of Your Personal Information

In general we may share personal information we collect:

  • With current and future organizations that are part of our network of organizations for the purposes described in this Privacy Policy, including with your consent;
  • With affiliated and unaffiliated service providers who help us perform and deliver our Services, subject to confidentiality agreements, including: customer care agents; technology assistants; service fulfillment; form processing; website management and hosting; information technology and security; email and newsletter delivery; advertisement partners and corporate sponsors; auditing; and credit card processing;
  • With the appropriate authorities if we believe disclosure is necessary and appropriate to prevent physical, financial, or other harm, injury, or loss, including to protect against fraud or credit risk;
  • With legal, governmental, or judicial authorities as instructed or required by those authorities and applicable laws, or in relation to a legal activity, such as in response to a subpoena or investigation of suspected illicit or illegal activities, or where we believe in good faith that users may be engaged in illicit or illegal activities, or where we are bound by contract or law to enable a network partner to comply with applicable laws;
  • With necessary third parties in connection with, or during negotiations for, an acquisition, merger, asset sale, or other similar business transfer that involves all or substantially all of our assets or functions where personal information is transferred or shared as part of the business assets;
  • With your consent or at your direction, such as when you choose to share information or publicly post content and reviews (for example, social media posts); and
  • With persons of your choosing and at your discretion, should the Services you are subscribed to allow that functionality.
In addition, eHarmony may disclose personal information as follows.
  • To Your Matches. As an integral part of providing the eHarmony Service, we will disclose your profile information (including, but not limited to, last login date, whether you are currently online, your compatibility score) to your matches. Photos and other profile information posted by you will be available to subscribers that are matched with you. We never share your contact information with your matches.
  • To Comply with Valid Legal Requests. You acknowledge and agree that we may disclose information you provide if required to do so by law, or if we, in our sole discretion, believe that disclosure is reasonable to (1) comply with the law, requests or orders from law enforcement, or any legal process (whether or not such disclosure is required by applicable law); (2) protect or defend eHarmony’s, or a third party’s, rights or property; or (3) protect someone’s health or safety, such as when harm or violence against any person (including you) is threatened.
  • To Protect Abuse Victims. Notwithstanding any other provision of this Privacy Policy or our Terms and Conditions of Service, we reserve the right, but have no obligation, to disclose any information that you submit to the Services, if in our sole opinion, we suspect or have reason to suspect, that the information involves a party who may be the victim of abuse in any form. Abuse may include, without limitation, elder abuse, child abuse, spousal abuse, neglect, or domestic violence. Information may be disclosed to authorities that we, in our sole discretion, deem appropriate to handle such disclosure. Appropriate authorities may include, without limitation, law enforcement agencies, child protection agencies, or court officials. You hereby acknowledge and agree that we are permitted to make such disclosure.
  • To Trusted Third Parties By Us. We may share your information with third parties, but not in a manner that would reveal your identity. We may share your personal information, sometimes in conjunction with non-identifying information, with service providers that may be associated with us to perform functions on our behalf. For example, outsourced customer care agents or technology assistants may need access to your information to perform services for you. Your information will be treated as private and confidential by such service providers and not used for any other purpose than we authorize.
  • To Transfer As a Result of Sale of Business. As we develop our business, we may buy or sell assets and, depending on the transaction, your personal information may be one of the transferred assets. In the event that we are acquired by another company, your personal information may be part of the assets transferred to the acquiring party. If this occurs, you will be notified if there are any material changes to the way your personal information is collected or used.
  • To other Locales. We process all information, including your personal information, via our servers and networks located in the United States and Germany. Additionally, some of our service providers may be located in other jurisdictions. By using our services and expressly assenting to this privacy policy, you have consented to the transfer of your personal information solely for the purpose of providing you the services for which you have registered or to which you have subscribed. We take all reasonable steps to ensure that all overseas recipients will not hold, use or disclose your personal information inconsistently with applicable law.

Third-Party Advertising

We may use third-party advertising agencies or other service providers to serve ads on our website on behalf of eharmony. These companies may employ cookies or pixels to measure advertising effectiveness. Any information that these third parties collect via cookies and pixels is anonymous. Some of these third-party advertising agencies may be members of the Digital Advertising Alliance , which offers you the option to opt out of ad targeting from its member agencies by following the procedures listed here or for applications, access the AppChoices website here.
We will only share your information with third parties in the ways defined in this Privacy Policy.

Age Restrictions

We only accept registrations to our Services from users who are 18 years or older (or the age of majority in applicable jurisdictions), and any information we may receive from users we believe to be under the age of 18 will be purged from our database. If you believe that we may have collected any such personal information through our Services, please notify us as specified below.

Custom Audience

We may also use services provided by third-party platforms (such as social networking and other websites) to serve targeted advertisements on such platforms to you or others, and we may provide a hashed version of your email address or other information to the platform provider for such purposes. To opt-out of the use of your information for such purposes, please email us at [email protected].

Security

We store information in a combination of electronic storage facilities, paper-based files and other records. While we cannot guarantee your personal information is completely secure at all times, we have administrative, organizational, technical, and physical security measures in place to help protect against the loss, misuse and alteration of the information collected and processed. These measures include the use of firewalls, digital certificates, Security Socket Layer (SSL)and encryption technology during credit card transactions and administrative access to site data, as well as other proprietary security measures which are applied to all repositories and transfers of user information.

“Do Not Track” Signals

We do not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who use or visit our Websites. You may, however, disable certain tracking as discussed above (e.g., by disabling cookies). Please consult the “Help” section of your internet browser for more information.

Links to or Access from Other Sites

You may be able to access your account or content of your account from third party websites, such as social networking sites (e.g., Facebook), by way of various applications. These services will authenticate your identity and provide you with the option to share certain personal information with us such as your name and email address to pre-populate our registration form. The privacy policies and practices of such sites in connection with information you disclose on such sites may differ from the practices of eHarmony as set forth in this Privacy Policy. We are not responsible for the privacy policies or practices or the content of any other websites that may provide access to, or be linked to or from, our Services, including that of any social networking sites.

Choice/Opt-Out

You may use the following options for removing your information from our e-mail database if you wish to opt out of receiving promotional emails.

  1. Click on the "unsubscribe" link on the bottom of the e-mail;
  2. Send mail to the following postal address letting us know which promotional e-mails you wish to opt-out of:

    eHarmony, Inc.
    P.O. Box 241810
    Los Angeles, CA 90024 USA

  3. For the eHarmony Singles Service, select our Help link from your account home page and search our FAQ's to find the answer you are looking for, or send us an e-mail and our Customer Care agents will be happy to assist you; or
  4. For any Services that allow you to control which e-mails you receive, go to the Notifications page, and uncheck the undesired promotions.

Updating / Deleting Your Personal Information

eHarmony provides users the following options to access, change, correct, update or delete information previously submitted to us.

  1. Certain information (such as match settings, credit card, and email address updates) may be updated by logging in to your account and updating directly.
  2. eHarmony requires that some personal information updates (such as date of birth changes) be processed by our customer care group for verification purposes and to protect other members. In order to make such personal information updates, please find our Customer Care contact information at the Help link for further assistance;
  3. To request deletion of your personal account information, please access our FAQ’s and follow the process under the relevant account deletion FAQ. Requests for personal information deletion will be processed promptly.
  4. You can send mail to the postal address or email address listed below, providing us with your account information and letting us know which information you wish to update.

Retention and Storage of Your Personal Information

We retain your personal information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws, and your consent to such purpose(s) remains valid after termination of your relationship with us. Except for information required for accounting or record-keeping purposes, we will automatically delete your personal information after 24 months of inactivity in a Basic Membership (as defined in the Agreement) unless we have a valid reason to retain such information.
Your personal information may be processed and stored outside of the jurisdiction or country in which you reside by us, an affiliate or an unaffiliated service provider for the purposes set out in this Privacy Policy and, under the laws of these other jurisdictions, in certain circumstances foreign courts, law enforcement agencies or regulatory agencies may be entitled to access your personal information.

Contacting Us

If you have any questions about this Privacy Policy or our privacy practices , you can contact us by writing to:

    eHarmony, Inc.
    P.O. Box 241810
    Los Angeles, CA 90024 USA
    (855) 290-5581
Or you can reach us by email us at: [email protected].

Dispute Resolution

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact us at the address or email address listed above.

Residents of California

For residents of California, you can request information regarding the disclosure of your personal information by eHarmony to third parties. To make such a request, please send an email to [email protected] or write to us at the mailing address listed above.

Effective Date

This privacy statement was last revised on November 05, 2019.

Copyright © 2000-2019 eHarmony, Inc. All Rights Reserved. EHARMONY, and other marks, colors, and images are registered and common law trademarks of eHarmony, Inc. Other trademarks and brands are the property of their respective owners.

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